Google Ads management for businesses in the US, Australia, UK and Europe jerald@jadriasppc.com
Google Ads Management

Google Ads that bring in leads, not just clicks.

JAdrias PPC helps service businesses, SaaS companies and marketing agencies grow with Google Ads. Clean tracking, smart campaigns and reporting you can actually understand.

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No long contracts Reply within 1 business day Direct access to your specialist
JAAccount overviewSample
Leads417▲ 38%
Cost per lead$42▼ 24%
W1W3W5W7W9W11
Search
PMax
YouTube
5 countriesUS, AU, UK, BE, NL
5+Countries with active clients
10+Industries managed
100+Clients served
24hTypical reply time on business days
What We Do

Google Ads services built
around your growth

All services →
01

Google Ads Management

Full management of your Search, Performance Max, YouTube and Demand Gen campaigns, tuned every week.

Learn more → 02

Google Ads Audits

A clear review of where your budget is leaking, what to fix first and what to scale.

Learn more → 03

Conversion Tracking

Form, call and purchase tracking set up correctly with GA4 and Google Tag Manager.

Learn more → 04

New Account Setup

Starting from zero? A complete build from keyword research to launch.

Learn more → 05

White-Label PPC for Agencies

An embedded PPC specialist for your agency, working inside your tools and processes.

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Landing Page Advice

Practical feedback to turn more of your ad clicks into enquiries.

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Reporting

See exactly where your money goes

Every client gets a live dashboard and a plain-English monthly summary. Here's what one looks like.

Google Ads Performance Report
Leads417▲ 38%
Cost per lead$42▼ 24%
Conversion rate8.6%▲ 2.1 pts
Wasted spend cut31%▲ saved
Leads per weekLast 12 weeks
W1W3W5W7W9W11
Budget splitThis month
88%on converting
  • Search 58%
  • Performance Max 30%
  • Cut as waste 12%
Leads by campaign typeShare of total
Search54%Performance Max27%Demand Gen11%YouTube8%
This month in plain English
  • Leads up because we paused 46 search terms that never converted.
  • Moved budget from Display into Search, where leads cost less.
  • Next month: test a new landing page headline and expand to two nearby cities.

Sample report for illustration. Figures are examples, not a specific client's results.

Selected Work

How we've helped clients

Over 100 clients served across the US, Canada, Australia, the UK and Europe. Here are some of the accounts we've managed. Client names are kept private.

Auto Detailing, USA

Mobile and shop detailing businesses

Challenge

Owners needed booked jobs from their local area, not tyre-kickers.

What we did

  • Local Search campaigns by service
  • Call and booking form tracking
  • Radius targeting around each shop
Ceramic Coating, USA

Ceramic coating and paint protection

Challenge

High-ticket service where every lead has to be worth the click.

What we did

  • Keywords built around coating and PPF intent
  • Ad copy that pre-qualifies on price
  • Negatives to filter out DIY searches
Home Services, USA

HVAC company launching Google Ads

Challenge

Needed steady calls and form leads from its service area, starting from scratch.

What we did

  • Search campaign by service type
  • Service-area targeting and ad schedule
  • Call and form conversion tracking
Cleaning, USA

Residential cleaning company

Challenge

Wanted a steady flow of quote requests at a predictable cost.

What we did

  • Performance Max for lead gen
  • Form and call conversions as goals
  • Local area and audience signals
Legal, Canada

Personal injury law firm

Challenge

Expensive legal keywords were eating budget on searches that would never become clients.

What we did

  • Tighter keyword and match type structure
  • Heavy negative keyword work
  • Focus on qualified case enquiries
SaaS, Global

Design software for authors

Challenge

A SaaS tool wanted more trial signups from the right users across markets.

What we did

  • Search plus Performance Max mix
  • Signup tracking cleaned up in GA4
  • Ongoing ad copy testing
SaaS, USA

Video content tool for churches

Challenge

Needed paid signups from a niche, faith-based audience.

What we did

  • Search and YouTube campaigns
  • Landing page and tracking fixes
  • Monthly reporting to the team
Health, Australia

Hypnotherapy clinic

Challenge

A local clinic in a sensitive category needed ads that stay within Google's health policies.

What we did

  • Policy-safe ad copy
  • Local Search targeting
  • Booking enquiry tracking
Health

Sports physiotherapy clinic

Challenge

Wanted more new-patient bookings without wasting spend on unrelated searches.

What we did

  • Service-specific ad groups
  • Location and schedule settings
  • Booking conversion tracking
B2B, Australia

Landscape and arboriculture company

Challenge

Targets councils, government and commercial buyers, not homeowners.

What we did

  • B2B keyword strategy
  • Exclusions for residential searches
  • Lead quality reviews with the team
Home Comfort, Belgium

Heating and comfort installer

Challenge

A local European business needing leads within a tight radius.

What we did

  • Radius targeting around the home town
  • Local-language ad setup
  • Lead tracking from day one
Hospitality

Backpacker hostel

Challenge

Wanted direct enquiries and bookings at a lower cost per lead.

What we did

  • Search campaigns for location searches
  • Cost per lead tracking
  • Budget shifted to best-converting terms
SaaS, USA

AI chatbot for roofing companies

Challenge

A new SaaS product needed demo bookings from roofing business owners.

What we did

  • Search for roofing software intent
  • Demand Gen to reach roofers
  • Demo booking tracking
Services, USA

Virtual assistant service for authors

Challenge

Needed enquiries from authors ready to hire help, not job seekers.

What we did

  • Search campaign targeting US authors
  • Negatives for job and career searches
  • Enquiry form tracking
Faith-Based, USA

Ministry advertising on ChatGPT

Challenge

An early test of ads inside AI chat, a brand new channel.

What we did

  • Campaign setup on OpenAI Ads
  • Reporting connected through Windsor.ai
  • Learnings shared with the client

Plus many more across local services, SaaS, health and agency partners. Ask about work in your industry →

Why JAdrias PPC

Agency-level work, with a specialist who knows your account

With most agencies, you talk to an account manager while a junior runs your ads. Here, the person you talk to is the person managing your campaigns.

  • Tracking checked and fixed before we scale spend
  • Campaigns built around profit, not vanity metrics
  • Weekly optimization, never set and forget
  • Plain-English monthly reports
About Jerald →

At a glance

SpecialistJerald Adrias
FocusGoogle Ads and PPC
MarketsUS, Australia, UK, Belgium, Netherlands
PlatformsSearch, PMax, YouTube, Demand Gen
TrackingGA4, Google Tag Manager
ReportingLooker Studio, monthly
Our Process

From first call to steady leads

01

Free review

We look at your account, website and competitors, then tell you honestly what we'd change.

02

Fix tracking

Every lead and sale counted correctly before more budget goes in.

03

Build and launch

Campaigns, keywords, ads and budgets set up around your target cost per lead.

04

Optimize and grow

Weekly improvements and monthly reports, then scale what works.

Industries

Industries we work with

SaaS and Software
Law Firms
HVAC and Home Services
Cleaning Companies
Physio and Health Clinics
Auto Detailing
Ceramic Coating and PPF
Landscaping and Arborists
Hostels and Hospitality
Faith-Based Organizations
Hypnotherapy and Wellness
Marketing Agencies

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