Google Ads services for businesses and agencies
Everything you need to run Google Ads that pay for themselves, from first setup to ongoing growth.
Google Ads Management
Ongoing, hands-on management of your account. I build campaigns around the actions that make you money, then improve them every week so your cost per lead keeps dropping.
What's included
- Search campaigns
- Performance Max
- YouTube and Demand Gen
- Keyword and negative keyword work
- Ad copy and testing
- Bid strategy and budgets
- Weekly optimization
- Monthly plain-English report
Google Ads Audits
Not sure if your current setup is working? I go through your whole account and give you a prioritized list of fixes, with no pressure to hire me afterward.
What's included
- Account structure review
- Wasted spend analysis
- Search terms review
- Tracking accuracy check
- Landing page feedback
- Prioritized action plan
Conversion Tracking
Bad tracking means Google optimizes for the wrong things. I set up or fix your tracking so every real lead and sale is counted, and nothing else is.
What's included
- Google Tag Manager setup
- GA4 configuration
- Form and call tracking
- Enhanced conversions
- Offline conversion imports
- Looker Studio dashboards
New Account Setup
For businesses new to Google Ads. I research your market, build the account properly from day one and stay on through the learning period.
What's included
- Market and competitor research
- Keyword strategy
- Campaign build
- Ad copy and assets
- Location and schedule settings
- Launch and first 30 days
White-Label PPC for Agencies
I work as part of your team, under your brand. Agencies in the US, Australia, the UK and Europe use me to handle Google Ads for their clients.
What's included
- Works under your brand
- Uses your tools and Slack
- Reports in your format
- Joins client calls if needed
- Flexible capacity
- Overlapping time zones
Landing Page Advice
Great ads still fail on a weak page. I review the pages your ads send people to and tell you what to change to lift conversion rate.
What's included
- Message match with ads
- Form and call-to-action review
- Mobile experience
- Trust signals
- Page speed basics
- A/B test ideas
Common questions about Google Ads
What does a Google Ads specialist do?
A Google Ads specialist plans, builds and manages paid campaigns on Google Search, YouTube, Display and Performance Max. That covers keyword research, ad copy, bidding, budgets, conversion tracking and ongoing optimization so you get more leads or sales for the money you spend.
How much budget do I need to start with Google Ads?
It depends on your industry and how competitive your keywords are. Most local service businesses can start testing with a modest daily budget, then scale once the campaign reaches a cost per lead that works. I review your market first and give you a realistic starting number before you spend anything.
Do you work with marketing agencies?
Yes. I work as an embedded or white-label PPC specialist for agencies in the US, Australia, the UK and Europe. I work inside your tools, join client calls when needed and report in your format.
Can you fix my conversion tracking?
Yes. Every account starts with a tracking check. I set up or repair form, call and purchase tracking using Google Tag Manager, GA4 and Google Ads conversion actions so the numbers you see are the numbers that matter.
How long before I see results from Google Ads?
Search campaigns usually bring clicks and leads within the first week. Performance usually settles after 4 to 8 weeks, once there is enough conversion data for bidding to learn and for poor keywords and placements to be cut.
Do you require a long contract?
No. Most clients work with me on a monthly retainer. If it is not working for you, you can stop with notice.
Ready to get more from your Google Ads budget?
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